OCTOBER 20, 2014 • KEVIN WEBSTER
If you’re a one-person company, or have a team of just two or three people, it may seem that using web analytics to fuel your business is a time consuming distraction rather than a sound use of valuable hours.
However, if you have invested significant time and money in your website, and in online or offline advertising, you should track results to maximize your return on investment.
For certain, you need to be smart about how you go about using web analytics. Like anything else involving data, charts, and graphs, it can be very time consuming. Cutting the wheat from the chaff is an important concept here, and creating the right reports to look at weekly is critical.
The questions you might be asking are “Why is this important?” and “How is this a better use of my time than another marketing activity?”
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