WordPress Stats / Google Analytics

Tracking website viewership can provide valuable insights about the people who visit your website…how they find it, how they use it, which pages are most popular, which days of the week have more traffic, etc.

The tracking tools available to you will depend on whether your site is hosted by WordPress.com, or another hosting arrangement/company.

WordPress.com does not currently support Google Analytics tracking. However, there is a built-in statistics function, Stats, which shows most of the same types of information as Google Analytics would display.

You can view your site’s stats by clicking the stats link in the grey admin bar at the top of your site, or they are also visible on your Dashboard.  To find out more about how stats are measured and reported, see the following help page:

http://en.support.wordpress.com/stats/

“WordPress.com has great SEO right out of the box — you don’t have to do anything extra. In fact, WordPress takes care of 80-90 percent of the mechanics of SEO for you, according to Matt Cutts, head of Google’s webspam team. All of our themes are optimized for search engines, which means they are designed to make it easy for the Googlebot (and other search engines) to crawl through them and discover all the content.”

(click on images for enlargements)

WP Stats Pg, month

 

 

 

 

 

 

 

For statistics for a certain date, users can click on the date-bar on the 30 day report, and the following page is displayed…

WP Stats Pg, day

 

 

WordPress.com provides you with built-in stats that give you lots of information about your traffic, but if you’re a stats junky and you can’t get enough info about how people are finding your site, some search engines and social sites offer additional “webmaster tools.”

For example, Google’s Webmaster Tools will give you some additional statistical data about your traffic, such as how many people are arriving at your site through Google queries, what part of the world your traffic is from, and how many visitors landed on each specific post or page. It will also show you the total number of individual URLs on your site that have been indexed by Google, which search keywords are most significant for your site, and other information about how Google is indexing your site.

WordPress.com takes care of indexing your site and of all necessary SEO for you without your having to do anything at all (other than blog)! This is just an extra step you can take if you’d like to gather some additional information on your site traffic that might be of interest to you.

Sites hosted on WordPress.org, or by other hosting companies can take advantage of the full range of Google Analytics statistics reporting and presentation options.  The following Audience Overview spans the same 30-day period as the WordPress.com Stats report above, but you’ll notice the different elements tracked.

 GA Aud. Overview, 30 days

 

 

 

 

 

If your site is tracked on Google Analytics, users have the opportunity to compare different elements of the sites’ performance, and to compare site performance during different time periods.
GA Audience Ovrvw, cmpr stats